Toe to Toe Sustainable Sportswear

Toe to Toe Sustainable Sportswear

Blog Article

The sportswear industry is booming, with athleisure a standout trend amongst spring 2025 shows. While the rise of slouchy tracksuits and sneakers may seem like a no-brainer, brands are pushing toe-to-toe in their sustainable offerings, prioritising the planet over fashion and rethinking how we understand the sports aesthetic.

Sneakers are the ultimate status symbol, with limited-edition versions selling for up to EUR1,000 on resale sites. This exclusivity has been exploited by some of the world's biggest sportswear labels, which offer shoes in extremely small runs to drive up prices and create a cult following. The problem is that such limited-edition releases produce a lot of waste—the excess stock that doesn't sell is discounted and ends up in landfills, or thrown away by the brand.

As a solution, TALA uses a data-driven approach to product development, creating unique ranges that cater for specific consumer needs. This reduces the risk of overproducing and limits hyperconsumerism, while the brand's 'no stock to landfill' rule ensures that any products that don't sell are recycled or repurposed for another collection.

With a focus on quality over quantity, TALA uses eco-friendly materials and production methods that are both durable and high performance. The brand also aims to be as transparent as possible, Toe to toe sportswear releasing supplier lists and working with suppliers that meet international standards on human rights and environmental sustainability. It also prioritizes animal welfare, avoiding the use of any leather or fur.

TALA's commitment to transparency extends to its supply chain, where it works closely with manufacturers to ensure the workers are paid a fair wage and treated with dignity and respect. The label also promotes a healthy work-life balance, encouraging staff to take breaks and have a positive outlook on life.

Finally, TALA has a strong ethical policy, requiring that all suppliers adhere to its Code of Conduct and have an open and honest culture with employees. It also doesn't use any ingredients that are likely to have a negative impact on the environment, and is committed to reducing its water footprint by sourcing from regions with abundant rainfall.

With such a clear set of values and practices, it's no wonder that TALA is one of the only sustainable sportswear brands to have garnered a global following. The brand is a great example of how making seemingly minor changes can have a huge impact on the world, and inspire consumers to prioritise the planet over fashion.

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